S Search engines such as Google scour through billions of websites and pieces of content and evaluate thousands of online factors to determine which websites are going to answer a users search query.

The search engines do this by "crawling" and "indexing" content and then they order the relevant content by how well they match the users search.

if you want your website to be crawled and you want it to rise up the search engine ranks, you need to increase the technical quality of your site and you also need to improve the quality of your site content - regularly.

SEO has been a part of digital marketing since the beginning of search engines, and it is a science in its own right. It takes hard work and time to implement a successful SEO strategy - however, once your site begins to rise in the search engines results - the long term value is unmatched.

S Search Engine Optimisation (SEO) is defined as the practice of optimising a website and its content in order to be discovered through a search engine’s organic search results.

SEO is the practice of increasing the quantity and more importantly, the quality of traffic to your website through organic search engine results. When we talk about Organic Search results, we mean those websites that are shown AFTER the text-based adverts on a Google Search Engine Results Page (also known as SERP).

For example, with quality SEO in place, when someone is searching for a product or service you offer, your website will be one of the first pages suggested to them.

One of the main goals of SEO is for your business to rank higher than your competitors on search engine results pages. If your web page ranks higher than those in the same industry, you will drive more traffic to your website than they will. If your website is structured correctly, you should therefore, receive more leads or conversions, and in doing so, will build a tangible, measurable value to your business.