2016
Licensed in Fujairah, UAE
Website design & SEO specialists for steel and piping manufacturers and stockists across the UAE, Saudi Arabia and Europe. Established 2016.
Licensed in Fujairah, UAE
Years in Web Design & SEO
Websites Developed
Countries Actively Served
Our Story
Explore Middle East FZE was licensed in Fujairah in 2016. The work started long before that.
Our management has been in web design and SEO since 2000 — and almost all of it for one industry: steel and piping. We have never traded steel ourselves. We build the websites that sell it.
Twenty-six years on the same industry teaches you things a general agency never picks up.
Tell us you carry ASTM A312 TP316L in 1/2" to 24" and we already know how a buyer searches for it, and which page it belongs on.
We know what a procurement engineer wants to see before enquiring. Nothing gets explained twice.
Today we are a full team — designers, developers, SEO specialists, content writers.
More than 200 websites delivered for manufacturers, stockists, traders and fabricators across the UAE, Saudi Arabia and Europe.
We are not a general agency that took on a steel client. Steel and piping is the only industry we work in.
No discovery deck needed — send your grade list and we will tell you where the enquiries are being lost.
Mission & Vision
Two sentences we hold ourselves to, and one promise we make to every client before the first invoice.
To give every steel and piping company a website that a procurement buyer can trust in thirty seconds — accurate on product, fast on mobile, and easy to send an enquiry from.
To be the agency steel companies name first across the GCC and Europe — not because we advertise the loudest, but because our clients keep showing up on page one.
Original, Copyscape-clear content on every page, no template copy recycled between clients, and a named person who answers when you call after launch.
Why Choose Us
Most agencies bill you while they learn your industry. We started in it, which changes what you get for the same budget.
ASTM, ASME, EN and DIN references, schedules, pressure ratings and finishes are written correctly the first time. Your engineers will not have to rewrite our drafts.
Keyword work is built from how procurement teams actually search — product plus grade plus size plus city — instead of broad terms that bring traffic but no enquiries.
Pages are structured so the same stock list can rank in Dubai, Dammam and Rotterdam without cannibalising itself or reading like it was copy-pasted.
Design, development, content, SEO, domain registration, hosting and business email come from one team. No hand-offs between vendors when something breaks.
Every product and grade page is written from scratch for your stock. Nothing is spun from a competitor's site, and nothing is reused from another client.
Stock changes, certifications get renewed and new sizes arrive. We keep the site current for years rather than disappearing after the handover email.
We will audit your current site against the grades and cities you want to win, and send you the gaps in plain language.
How We Work
You do not need existing copy, photography or a brief. Send your logo and product list — we take it from there.
We go through your product range, grades, stock depth and the countries you want enquiries from. Usually thirty minutes.
Day 1Every product, grade and city gets a page in a sitemap you approve before a single design is drawn.
Week 1Layouts are built around specification tables, downloads and enquiry forms, then coded to load fast on site and on a phone.
Weeks 2–3Original technical copy, titles, meta descriptions, schema and internal links are written page by page for your stock.
Weeks 3–4Domain, hosting and email go live with us, indexing is submitted, and ranking work continues month on month.
OngoingOur Expertise
Designers, developers, SEO specialists and content writers — all working on one industry. That focus is where our work happens.
Pipes, tubes, fittings, flanges, fasteners, plates and bars — in carbon, stainless, duplex, alloy and nickel grades.
Catalogue-heavy sites, responsive layouts, fast page loads and enquiry forms that reach the right inbox.
Indexation, schema, site speed, internal linking and city-level pages across the UAE, Saudi Arabia and Europe.
Registration, managed hosting, business email, SSL and ongoing updates handled by the same team that built the site.
Twenty-six years spent building and ranking steel websites means the questions we ask you are the ones your buyers will ask next.
Where We Work
Our office sits in the Twin Towers, Fujairah — close to the ports our clients ship from, and within reach of every emirate.
Send us your logo and product list. We will come back with a structure, a timeline and a fixed quote.
Website design & SEO specialists for steel and piping manufacturers and stockists across the UAE, Saudi Arabia and Europe. Established 2016.
© 2016-2026 Explore Middle East FZE. All rights reserved.
Explore Middle East FZE — web design & SEO for the steel and piping industry.