What We Build

Not a Brochure Site. A Working Sales Tool.

A steel website has a different job to a restaurant website.

It has to carry hundreds of grades and sizes, prove your certifications, and make it easy for a procurement engineer to send an enquiry.

Product Catalogue Websites

Every product family, grade and size gets its own indexable page instead of being buried inside a PDF nobody can search.

  • Pipes, tubes, fittings, flanges, fasteners
  • Grade and standard filtering
  • Size and schedule reference blocks

Manufacturer & Mill Sites

Built to show production capacity, plant capability and quality systems in a way that survives a client audit.

  • Capability and capacity pages
  • Quality and inspection sections
  • Export market landing pages

Stockist & Trader Sites

Structured around ready stock, so buyers searching for an urgent size land directly on the page that carries it.

  • Ready-stock listings
  • City and country landing pages
  • Fast enquiry routing

Website Redesign

Your existing site rebuilt page by page without losing the rankings and links you already earned.

  • Structure and URL mapping
  • Redirects planned before launch
  • Content carried over and improved

Multi-Country Websites

One brand, several markets. Separate landing structures for the UAE, Saudi Arabia and Europe that do not compete with each other.

  • Country-specific pages
  • Local contact and currency details
  • Arabic-ready layouts on request

Mobile-First Builds

Most enquiries now arrive from a phone on a site or in a warehouse. Every layout is designed for that screen first.

  • Tap-to-WhatsApp and tap-to-call
  • Fast loads on weak connections
  • Readable specification tables

Send us your product list. We will send back a site structure.

No design brief needed — your grade and size range tells us everything about how the site should be built.

Features That Convert Buyers

The Details That Turn a Visit Into an Enquiry

Steel buyers are not browsing. They are checking whether you can supply, whether you are credible, and how fast you will reply.

Built In From Day One

Everything a Procurement Engineer Looks For

We have watched enough tenders to know where suppliers get dropped from a shortlist.

Usually it is not price. It is a website that could not answer a basic question fast enough.

So we build the answers into the layout.

What you stock, to which standard, backed by which certificate — and how to reach a human within minutes.

Conversion features on every build

None of these are add-ons or upgrades. They come as standard on every website we deliver.

  • RFQ forms that capture grade, size, quantity and delivery city
  • MTC and certification display — EN 10204 3.1 and 3.2 references
  • Floating WhatsApp and call buttons on mobile
  • Downloadable specification and stock-list PDFs
  • Approval, ISO and vendor-registration badges
  • Enquiry alerts routed to the right sales inbox

MTC & Certificate Display

Mill test certificates, third-party inspection and approvals presented where buyers actually look for them.

Smart RFQ Forms

Structured fields mean your team receives a complete enquiry instead of a one-line "please quote".

Speed & Core Web Vitals

Compressed images, lean code and clean hosting so pages open before a buyer loses patience.

SEO-Ready Structure

Titles, headings, schema and internal links are set correctly at build time, not patched on later.

Our Design Process

From Logo and Product List to Live Website

You do not need copy, photography or a designer on your payroll. Five steps, and most projects are live inside four to six weeks.

01

Share the Basics

Your logo, product range and the countries you sell into. That is the entire brief we need to start.

Day 1
02

Sitemap & Wireframe

We map every product, grade and city page, then show you the page skeleton before any visual design begins.

Week 1
03

Visual Design

Home page and key inner templates designed in your brand colours, revised until you sign them off.

Week 2
04

Build & Content

Pages coded and filled with original technical copy written for your stock, not lifted from a competitor.

Weeks 3–4
05

Test & Launch

Forms, speed and mobile checked, domain and hosting connected, then handed over with training.

Weeks 5–6

Already have a site that no buyer stays on?

We will review your current design, structure and speed against what steel buyers expect, and tell you what is worth keeping.

How Projects Are Scoped

Three Ways Steel Companies Start With Us

Every quote is fixed and written before work begins. Scope depends on how many products and countries you need covered.

Starter

Company Presence

For traders and small stockists who need a credible, findable site quickly.

  • Up to 10 pages
  • Company, products and contact structure
  • Enquiry form and WhatsApp button
  • Mobile-first responsive build
  • Basic on-page SEO setup
Ask for a Quote
Growth

Catalogue + Multi-Country SEO

For exporters who need to rank in several markets at the same time.

  • Everything in the catalogue build
  • Country and city landing pages
  • Ongoing monthly SEO programme
  • Content added month on month
  • Ranking and enquiry reporting
See SEO Services

Recent Work

Built for Companies That Sell Steel

Two flagship builds, and a portfolio of manufacturers, stockists and fabricators behind them.

01

Pipingmaterial.ae

A full piping-material catalogue for the UAE market, structured around grades, standards and ready stock, with enquiry routing built into every product page.

02

Pipingmaterial.sa

The Saudi counterpart, built as a separate market structure so both sites rank in their own country without competing against each other.

Where We Deliver

Designing for Steel Companies Across the Region

Based in Fujairah, delivering across the Emirates, Saudi Arabia and Europe — entirely over WhatsApp, email and scheduled calls.

Dubai Abu Dhabi Sharjah Ajman Umm Al Quwain Ras Al Khaimah Fujairah Saudi Arabia Netherlands Germany Belgium

Ready to give your steel brand a website that sells?

Send your logo and product list today. We will come back with a structure, a timeline and a fixed price.