Website design & SEO specialists for steel and piping manufacturers and stockists across the UAE, Saudi Arabia and Europe. Established 2016.
Why Generic SEO Fails Steel Companies
A general agency will target "steel supplier Dubai" and report a traffic increase. A buyer looking for ASTM A312 TP316L seamless pipe in 6 inch Schedule 40 will never see that page.
Targets broad head terms that bring browsers, not buyers
Writes product copy that an engineer can tell was written by someone guessing
Treats every grade as one page, so long-tail searches never land anywhere
Ignores standards, schedules and size ranges in titles and headings
Runs one country strategy and hopes it works everywhere
Reports impressions and clicks, never enquiries
Targets product plus grade plus size plus city — where the intent to buy sits
Content written by people who have quoted and shipped these products
Individual pages per grade family, so long-tail searches have somewhere to land
ASTM, ASME, EN, DIN and BS references used correctly throughout
Separate structures for the UAE, Saudi Arabia and each European market
Reporting tied to enquiry volume, not vanity metrics
Send us your website link. We will run a free SEO audit against your product range and target cities.
Our SEO Process
SEO for a steel catalogue is not a one-off project. Stock changes, competitors publish, and Google re-reads your site constantly.
We build a map of product, grade, standard, size and city combinations, then rank them by commercial intent rather than volume.
FoundationTitles, meta descriptions, headings, image alt text and internal links written per page — never generated from a template.
Every pageCrawlability, indexation, site speed, Core Web Vitals, canonical tags, sitemaps and Product and Organization schema.
OngoingGoogle Business Profile, city landing pages, local citations and consistent name, address and phone details across directories.
Per cityNew grade pages, technical guides and industry-relevant links earned month on month, with a report you can actually read.
MonthlyGrade & Standard Targeting
Procurement teams do not search the way marketers assume. They search the exact thing on the requisition in front of them — a standard, a grade, a size and often a city.
Those searches have low volume and very high intent. Ten of them a month can be worth more than a thousand generic visits, because the person typing them already has a purchase order in progress.
We build a page for each of those combinations that matters to your stock, so when the search happens, you are the result.
Every reference is used the way your quality department would use it — correctly, and in the right context.
We will run the comparison across your product range and send you the gap list — free, and in plain language.
Countries We Rank You In
Each market gets its own structure, its own language of search and its own local signals — so your pages never end up competing against each other.
City-level targeting across Dubai, Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah, backed by local business listings and free-zone relevance.
Structured for Dammam, Jubail, Riyadh and Jeddah demand, with content aligned to Vision 2030 project procurement and local-content expectations.
Rotterdam-centred trading demand, with EN and DIN grade equivalents given priority over ASTM references in titles and copy.
Built for a market that expects technical precision — DIN references, exact tolerances and specification depth on every product page.
Antwerp port and distribution demand, with pages structured for buyers sourcing across the Benelux region.
Oman, Qatar, Kuwait and Bahrain added as separate market structures when your stock and logistics support them.
What a Month Looks Like
SEO retainers fail when nobody can tell what happened. Here is exactly what lands in your inbox every month.
Additional grade, product or city pages written and added to your catalogue each month.
Crawl errors, speed regressions, broken links and indexation issues found and resolved.
Position tracking on the keyword set that matters, not a padded list of terms nobody searches.
How many enquiries arrived, from which pages, and which countries they came from.
Cities We Target
Every emirate and every export market gets its own landing structure, written for that market rather than duplicated across all of them.
Tell us your product range and target countries. We will map the keywords and show you what a first quarter would look like.
Website design & SEO specialists for steel and piping manufacturers and stockists across the UAE, Saudi Arabia and Europe. Established 2016.
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Explore Middle East FZE — web design & SEO for the steel and piping industry.